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Breaking Barriers: Navigating the Stages of the Green Consumer Journey Marta Szaban (Poznan University of Economics and Business), Andrzej Szymkowiak (Poznan University of Economics and Business) and Agnieszka Chwialkowska (University of West Georgia) | Poland, United States |
SDG Messaging for Luxury Brands via Social Media: Brand vs. Micro-influencer Communication Cansu Korkmaz Menderes (Istanbul Technical University, Istanbul Bilgi University), Zeynep Gürhan-Canlı (Koç University) and Elif Karaosmanoğlu (Istanbul Technical University) | Turkey |
Examining the Impact of Public Policy on Sustainable Fashion Practices: A Qualitative Study in Iraq Vina Mohammed (Paris Nanterre University) and Nathalie Veg-Sala (Paris Nanterre University) | France |
Understanding Consumer Awareness and Behavior Toward Digital Pollution Konstantinos Madias (Poznan University of Economics) and Andrzej Szymkowiak (Poznan University of Economics) | Poland |
Exploring the Underconsumption Social Media Trend: The Impact on Consumer Behavior Lisa Hanf (University of Wuppertal), Ina Garnefeld (University of Wuppertal) and Sabrina Helm (University of Arizona) | Germany, United States |
Brand Loyalty and Product Repair: Activating Commitment to Encourage Product Repair Jingshi Joyce Liu (University of London), Aylin Cakanlar (Frankfurt School of Finance & Management) and Gergana Nenkov (Boston College) | United Kingdom, Germany |
Leveraging Framed CSR to Boost Intentions for Voluntary Carbon Offset Purchases Hakan Akverdi (Ibn Haldun University) and Eva Lahuerta Otero (University of Salamanca) | Turkey, Spain |
Less is Moral: The Spillover Effect of Minimal Packaging on Brand Perceptions and Consumer Responses Li Yan (University of Macau), Jingshi Joyce Liu (University of London) and Kyle Murray (Wilfrid Laurier University) | China, United Kingdom, Canada |
Effects of Environmental Icon Disclosures on Carbon Emissions of Restaurant Item Choices: The Moderating Role of Consumers’ Food Value Sustainability Orientation Scot Burton (University of Arkansas), Garrett Rybak (United States Air Force / U.S. Air Force Academy) and Chris Berry (Colorado State University) | United States |
Borrow, Return, Repeat – Understanding Consumer Behavior in Reusable Packaging for Takeaways Minh Phuong Phung (Freie Universität Berlin) and Henning Kreis (Berlin School of Economics and Law)
| Germany |
Relatable Robots: How Design, Identity, and Emotional Appeals Shape AI Influencer Credibility in Sustainability Campaigns Rebeca Perren (California State University San Marcos), Carolina Rodriguez (California State University San Marcos), Kristin Stewart (California State University San Marcos) and Fernanda Muniz (Texas Woman’s University) | United States |
Young Consumers’ Sustainable Consumption Behavior: A Multi-Country Analysis Between Germany and Colombia Ana Maria Parente-Laverde (Universidad de Antioquia), Alexander Tabares (Universidad de Medellin) and Hanaa Ryari (University of Applied Sciences and Arts Dortmund) | Colombia |
Company vs. Product: How to Frame Green Messages Susan Danissa Calderón Urbina (University College Dublin) and Flavia Chinelato (Centrum Peru) | Singapore, Peru |
Over Purchase, Waste Neglect, and Waste Tolerance Elena Bocchi (Bayes Business School) and Eduardo B. Andrade (Imperial College Business School) | United Kingdom |
Different Shades of Green: How Consumer Political Orientation Shapes Green Purchase Intention Kai Christine Lesage (McMaster University) and Fiona Schweitzer (Grenoble Ecole de Management) | Canada, France |
From Rivalry to Recycling: Using Social Identity to Enhance Pro-Environmental Behavior in the Field Hege Landsvik (Norwegian School of Economics), Jareef Bin Martuza (Norwegian School of Economics) , Siv Skard (Norwegian School of Economics), Lars Jacob Tynes Pedersen (Norwegian School of Economics) and Sveinung Jørgensen (Norwegian School of Economics) | Norway |
Shaping sustainable futures: the impact of education on collaborative consumption
Paula Antón-Maraña (Universidad de Burgos), Paula Rodríguez-Torrico (Universidad de Burgos) and Clara Pérez-Cornejo (Universidad de Burgos) | Spain |
The Morality-Effectiveness Disconnect of Pro-Environmental Behaviors Jareef Martuza (Norwegian School of Economics) and Hege Landsvik (Norwegian School of Economics) | Norway |
Analyzing Tourist Photos with AI: Strategies for Sustainable Destination Management Sofía Blanco-Moreno (University of León), Ana M. González-Fernández (University of León) and Pablo Antonio Muñoz Gallego (University of León) | Spain |
Encouraging Sustainable Purchase and Consumption: Identification of Core Approaches Svetlana Bialkova (Sofia University) | Bulgaria |
Balancing Disenchantment and Replacement of Innovations: Challenges for Sustainable Supply Chain Management Mariuxy Iveth Jaramillo Villacrés (Universitat de Barcelona / EAE Barcelona) and Javier Palacios-Fenech (EAE Barcelona) | Ecuador, Spain |
Circular Economy: A Centralized, Market-Based Byproduct Exchange Platform Dhruv Singhvi (University of Leicester), James Orme (University of Leicester) and Dhruv Singhvi (University of Leicester) | United Kingdom |
Social Media Sustainability Communication: A Text Mining Approach Sandy Cagliyor (Kadir Has University) and Berke Yardımcı (Kadir Has University) | Turkey |
It’s Not Just What You Do: The Role of Perceived Sustainability in Financial Brand Value Carmen Abril (Complutense University) and Gabriela Salinas (Complutense University) | Spain |
Corporate Decisions and Social Innovation Perceptions: Tell What You Do, and I’ll Tell You How Customers See You Lola C. Duque (Universidad Carlos III de Madrid), María Jesús Nieto (Universidad Carlos III de Madrid) and Luis Santamaría (Universidad Carlos III de Madrid) | Spain |
The Dark Side of Digital Marketing: Environmental Harm Ralitza Nikolaeva (University of St Andrews Business School) | United Kingdom |
Augmented Reality for Sustainable Brand Storytelling Ananya Singh (University of Texas Arlington) | United States |
Dynamic Capabilities for Combating Climate Change and Achieving Environmental Sustainability: An SME Perspective Siyu Liu (The University of Sydney), Ranjit Voola (The University of Sydney), Susan Freeman (University of South Australia) and Margaret Matanda (The University of Sydney) | Australia |
Sustainability in the Hospitality Industry: Emerging Themes Through Bibliometric Analysis Sofía Blanco-Moreno (University of León), Carmen R. Santos (University of León), Mine Aydemir-Dev (Bursa Uludag Üniversitesi) and Nuran Bayram-Arlı (Bursa Uludag Üniversitesi) | Spain, Turkey |
Sustainable Marketing Influence for Thriving Sustainable Work Research: Bibliometric Analysis of Articles Trang Pham (University of Economics) and Ha Doan Thanh (University of Banking) | Viet Nam |
Safety Culture: Effects on Customer/Employee Satisfaction and Firm Performance Taehoon Im (California State University at Northridge), Vikas Mittal (Rice University) and Shrihari Sridhar (Texas A&M University) | United States |
From Sustainable Tourism to Regenerative Tourism: A Conceptual Reflection Otto Regalado-Pezua (Universidad ESAN) and Sylvie Christofle (Université Côte d’Azur) | Peru, France |
Educating Responsible Marketers: The Role and Importance of Competency Richard Howarth (Nottingham Business School), Bilal Akbar (Nottingham Business School), Ranjit Voola (University of Sydney) and Marian Makkar (RMIT)
| United Kingdom, Australia |
A Cross-Country Study on Marketing Sustainability Frameworks Sandra Graca (Eckerd College) | United States |
Supply – Demand Interplay in Behavior Change Management: Circular Economy and Sustainable Marketing Innovations Preeti Shroff Mehta (Northwestern University) and Danko Betzhold (Northwestern University) | United States |
Crafting the Green Message: QCA Insights into Consumer Recognition and Preferences for Sustainable Packaging Cues Hernandez-Olalla Maria-Luisa (Universidad Pontificia Comillas), Arancha Larrañaga (Universidad Pontificia Comillas) and Carsten Herbes (Nuertingen-Geislingen University) | Spain, Germany |
Tradition and Innovation in Specialty Coffee: A Sustainable Co-Creation Process through Standardization and Personalization Rikuto Nakano (Tokai University) and Seiji Endo (Tokai University) | Japan |
A Sustainable Diffusion-Discontinuance Framework Integrating Economic Paradigms Didac Cervera-Itarte (EAE Barcelona) and Javier Palacios-Fenech (EAE Barcelona) | Spain |
Advancing Sub-Saharan Africa’s Circular Economy Through Public Leadership and Technological Innovation Evans Jakpa-Johns (Executive Director, Ellah Lakes Plc.) and Nnamdi Madichie (Nnamdi Azikiwe University) | Nigeria |
Do Entry Channels Matter in Donations to Nonprofits? Investigating the Differences Between Offline and Online Channels Ana Minguez (University of Zaragoza) and F. Javier Sese (University of Zaragoza) | Spain |
Status Signalling of Product Maintenance and Purchase Decisions Aruna Tatavarthy (NHH Norwegian School of Economics), Nidhi Agrawal (University of Washington) and Helge Thorbjørnsen (NHH Norwegian School of Economics) | Norway, United States |
We are committed to spreading knowledge for a better and more sustainable world.
Meet and develop collaborations with researchers from around the world who are interested in the critical issues of sustainable marketing such as circular supply chains, closing the green intention-behavior gap, and increasing fair trade practices by global corporations. RISM welcomes both experienced sustainable marketing researchers and those who are new to the field and want to learn more about the tremendous number of opportunities for interesting and rewarding scholarship.
1A leading expert on sustainability will serve as the RISM Keynote Speaker. Please watch for an announcement on this website regarding the RISM Keynote Address. In addition, top experts in the field will chair paper presentation sessions and offer their insights on common themes and opportunities for future research within each track.
3Submit and present your sustainable marketing research, whether empirical, conceptual, or case study, either as an abstract or a full paper. Abstracts will be published in the RISM Proceedings and full papers will be prioritized for publication consideration in the Journal of Sustainable Marketing.
2Our RISM Planning Committee is working diligently to attract high quality submissions that are innovative and meaningful in terms of helping marketers address environmental, social, and governance (ESG) issues that comprise the heart of sustainable marketing. Researchers and practitioners who are interested in this area will gain very useful ideas that will lead to further advances in their research and managerial programs.
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