Conference Day Schedule

12:00 - 12:45 Registration and Brunch (sponsor ESIC University)
12:45 - 13:00 Welcome – Dana Alden, representing RISM and Sponsor, Shidler College of Business
13:00 - 13:50 Keynote Address
Karen P. Winterich
Karen P. Winterich
Pennsylvania State University - United States
Keynote Speaker
14:00 - 15:00 Competitive Paper Session 1
15:00 - 15:20 Refreshment break and networking, sponsored by Shidler College of Business and other sponsors
15:20 - 16:40 Competitive Paper Session 2
16:45 - 18:15 Sustainable Marketing Collaboration Panel
Panel Participants
Dana L. Alden
Dana L. Alden
University of Hawaii at Manoa - USA
Panelist
Karolos Papadas
Karolos Papadas
University of York - United Kingdom
Panelist
Yuliya Strizhakova
Yuliya Strizhakova
Rutgers University - USA
Panelist
Katherine White
Katherine White
University of British Columbia - Canada
Panelist

Panel Focus: This collaborative panel will explore the intersection of sustainable marketing practices, consumer behavior, and global market challenges. Our distinguished panelists will discuss innovative approaches to sustainability across different cultural contexts and market environments.

Found 34 presentations
Sustainability
Innovation
Marketing
Social Media
Consumer
AI
Climate
Circular Economy
Session 1

14:00 - 15:00

Total Papers: 18

Rooms: 6

1

Room 1

Chair: Belen Lopez
14:00 - 14:20
ID: 13

Social Media Sustainability Communication: A Text Mining Approach

Sandy Cagliyor and Berke Yardımcı
Keywords:
Sustainability Communication Social Media Text Mining Machine Learning
14:20 - 14:40
ID: 1729

SDG Messaging for Luxury Brands via Social Media: Brand vs. Micro-influencer Communication

Cansu Korkmaz Menderes, Zeynep Gürhan-Canlı and Elif Karaosmanoğlu
Keywords:
Luxury Brand Reputation Sustainable Development Goal (SDG) Communication Greenwashing Communication Channels Sustainability
14:40 - 15:00
ID: 2759

Exploring the Underconsumption Social Media Trend: The Impact on Consumer Behavior

Lisa Hanf, Ina Garnefeld and Sabrina Helm
Keywords:
Underconsumption Social Media Influencer Marketing Sustainability Climate Change Anxiety
2

Room 2

Chair: Qimei Chen
14:00 - 14:20
ID: 658

Breaking Barriers: Navigating the Stages of the Green Consumer Journey

Marta Szaban and Agnieszka Chwialkowska
Keywords:
Innovation Resistance Theory Social Marketing Stages of Behavioral Change Socially Responsible Consumption Barriers to Green Consumption
14:20 - 14:40
ID: 9493

Encouraging Sustainable Purchase and Consumption: Identification of Core Approaches

Svetlana Bialkova
Keywords:
Sustainable Consumption Green Purchasing Barriers Stimulators
14:40 - 15:00
ID: 8345

Different Shades of Green: How Consumer Political Orientation Shapes Green Purchase Intention

Kai Christine Lesage and Fiona Schweitzer
Keywords:
Political Orientation Green Purchase Intention Communication Source Brand Activism Green New Products
3

Room 3

Chair: T. Bettina Cornwell
14:00 - 14:20
ID: 1062

The Dark Side of Digital Marketing: Environmental Harm

Ralitza Nikolaeva
Keywords:
Digital Marketing AI Energy Consumption Sustainability Carbon Footprint Environmental Harm
14:20 - 14:40
ID: 1716

Understanding Consumer Awareness and Behavior Toward Digital Pollution

Konstantinos Madias and Andrzej Szymkowiak
Keywords:
Digital Pollution Consumer Behavior Sustainability E-Waste Digital Technologies Environmental Impact
14:40 - 15:00
ID: 6616

Relatable Robots: How Design, Identity, and Emotional Appeals Shape AI Influencer Credibility in Sustainability Campaigns

Rebeca Perren, Carolina Rodriguez, Kristin Stewart and Fernanda Muniz
Keywords:
AI Influencers Virtual Influencers Sustainability Marketing Anthropomorphic Design Identity Alignment Emotional Appeals
4

Room 4

Chair: Karolos Papadas
14:00 - 14:20
ID: 3464

Brand Loyalty and Product Repair: Activating Commitment to Encourage Product Repair

Jingshi Joyce Liu, Aylin Cakanlar and Gergana Nenkov
Keywords:
Sustainable Consumption Product Repair Repair Messaging Brand Loyalty Product Commitment
14:20 - 14:40
ID: 6819

Status Signalling of Product Maintenance and Purchase Decisions

Aruna Tatavarthy, Nidhi Agrawal and Helge Thorbjørnsen
Keywords:
Repairs Social Cost Status Signals Frugality
14:40 - 15:00
ID: 5842

Less is Moral: The Spillover Effect of Minimal Packaging on Brand Perceptions and Consumer Responses

Li Yan, Jingshi Joyce Liu and Kyle Murray
Keywords:
Sustainable Packaging Minimal Packaging Waste Reduction Brand Morality Consumer Responses
5

Room 5

Chair: Laura Marie Edinger-Schons
14:00 - 14:20
ID: 8558

Crafting the Green Message: QCA Insights into Consumer Recognition and Preferences for Sustainable Packaging Cues

Hernandez-Olalla Maria-Luisa, Arancha Larrañaga and Carsten Herbes
Keywords:
Green packaging Consumer perceptions QCA
14:20 - 14:40
ID: 6614

Borrow, Return, Repeat - Understanding Consumer Behavior in Reusable Packaging for Takeaways

Minh Phuong Phung and Henning Kreis
Keywords:
Reuse Behavior Reusable Packaging System Reusable System for Takeaways Theory of Planned Behavior Attribute-Based Value Sustainable Consumer Behavior
14:40 - 15:00
ID: 8204

Overpurchase, Waste Neglect, and Waste Tolerance

Elena Bocchi and Eduardo B. Andrade
Keywords:
Waste Neglect Waste Consideration Bulk Buying Overpurchase Overconsumption Sustainable Consumption
6

Room 6

Chair: Rodoula Tsiotsou
14:00 - 14:20
ID: 407

It's Not Just What You Do: The Role of Perceived Sustainability in Financial Brand Value

Carmen Abril and Gabriela Salinas
Keywords:
Sustainability ESG Brand value Financial brand value Brand value chain
14:20 - 14:40
ID: 1735

Supply - Demand Interplay in Behavior Change Management: Circular Economy and Sustainable Marketing Innovations
Preeti Shroff Mehta and Danko Betzhold
Keywords:
Circular Economy Behavioral Change Management Experiential Marketing Marketing Innovations

14:40 - 15:00
ID: 6928

Company vs. Product: How to Frame Green Messages

Susan Danissa Calderón Urbina and Flavia Chinelato
Keywords:
Green messages Green advertising Message credibility Brand attitude
Session 2

15:20 - 16:40

Total Papers: 16

Rooms: 4

1

Room 1

Chair: Preeti Shroff-Mehta
15:20 - 15:40
ID: 6197

A Cross-Country Study on Marketing Sustainability Frameworks

Sandra Graca
Keywords:
Sustainable Marketing Framework Cross-Country Born Green
15:40 - 16:00
ID: 447

Examining the Impact of Public Policy on Sustainable Fashion Practices: A Qualitative Study in Iraq

Vina Mohammed and Nathalie Veg-Sala
Keywords:
Sustainable Fashion Public Policy Iraq Consumer and Producer Behavior Policy Implementation Theory
16:00 - 16:20
ID: 6879

Young Consumers' Sustainable Consumption Behavior: A Multi-Country Analysis Between Germany and Colombia

Ana Maria Parente-Laverde, Alexander Tabares and Hanaa Ryari
Keywords:
Sustainable Consumption Behavior Young Consumers Consumer Behavior Cross-Cultural Analysis Environmental Awareness
16:20 - 16:40
ID: 491

Corporate Decisions and Social Innovation Perceptions: Tell What You Do, and I'll Tell You How Customers See You

Lola C. Duque, María Jesús Nieto and Luis Santamaría
Keywords:
Social Innovation Perceived Social Innovation Corporate Decisions Spanish Innovation Index Sustainable and Social Efforts
2

Room 2

Chair: Valérie Swaen
15:20 - 15:40
ID: 8670

From Rivalry to Recycling: Using Social Identity to Enhance Pro-Environmental Behavior in the Field

Hege Landsvik, Jareef Bin Martuza, Siv Skard, Lars Jacob Tynes Pedersen and Sveinung Jørgensen
Keywords:
Social Identity Theory Pro-environmental Behavior Gamification Nudge Interventions Social Comparison Theory
15:40 - 16:00
ID: 9114

Shaping Sustainable Futures: The Impact of Education on Collaborative Consumption

Paula Antón-Maraña, Paula Rodríguez-Torrico and Clara Pérez-Cornejo
Keywords:
Collaborative Platforms Education Utilitarian Personal Motivations Sustainability Consumption
16:00 - 16:20
ID: 9330

The Morality-Effectiveness Disconnect of Pro-Environmental Behaviors

Jareef Martuza and Hege Landsvik
Keywords:
Pro-environmental Behaviors Climate Mitigation Effectiveness Beliefs Moral Judgments
16:20 - 16:40
ID: 170

Does Entry Channels Matter in Donation to Nonprofits? Investigating the Differences Between Offline and Online Channels

Ana Minguez and F. Javier Sese
Keywords:
Nonprofits Online channel Offline channel Membership Donations Volunteer Extra Donations
3

Room 3

Chair: Rafael Curras-Perez
15:20 - 15:40
ID: 4631

From Sustainable Tourism to Regenerative Tourism: A Conceptual Reflection

Otto Regalado-Pezua and Sylvie Christofle
Keywords:
Sustainable Tourism Regenerative Tourism Environmental Protection
15:40 - 16:00
ID: 9480

Analyzing Tourist Photos with AI: Strategies for Sustainable Destination Management

Sofía Blanco-Moreno, Ana M. González-Fernández and Pablo Antonio Muñoz Gallego
Keywords:
Instagram Travel Inspiration Data Extraction Tourism Photographs Social Media Tourist-Generated Content Sustainable Tourism Management
16:00 - 16:20
ID: 2255

Sustainability in the Hospitality Industry: Emerging Themes Through Bibliometric Analysis

Sofía Blanco-Moreno, Carmen R. Santos, Mine Aydemir-Dev and Nuran Bayram-Arlı
Keywords:
Hospitality COVID-19 Sustainability SDG CSR Artificial Intelligence Bibliometric Analysis Science Mapping
16:20 - 16:40
ID: 9613

Tradition and Innovation in Specialty Coffee: A Sustainable Co-Creation Process through Standardization and Personalization

Rikuto Nakano and Seiji Endo
Keywords:
Specialty Coffee Standardization Personalization Co-creative Experience
4

Room 4

Chair: Gergana Nenkov
15:20 - 15:40
ID: 6378

Effects of Environmental Icon Disclosures on Carbon Emissions of Restaurant Item Choices: The Moderating Role of Consumers' Food Value Sustainability Orientation

Scot Burton, Garrett Rybak and Chris Berry
Keywords:
Sustainability Disclosures Sustainability Nudges Climavores Food Values Restaurant Patronage
15:40 - 16:00
ID: 2258

Balancing Disenchantment and Replacement of Innovations: Challenges for Sustainable Supply Chain Management

Mariuxy Iveth Jaramillo Villacrés and Javier Palacios-Fenech
Keywords:
Artificial Intelligence Blockchain Discontinuance Diffusion Innovation IoT Sustainable Supply Chain Management
16:00 - 16:20
ID: 8213

A Sustainable Diffusion-Discontinuance Framework Integrating Economic Paradigms

Didac Cervera-Itarte and Javier Palacios-Fenech
Keywords:
Degrowth Diffusion Discontinuance Ecological Economics Environmental Economics Sustainable Growth
16:20 - 16:40
ID: 4622

Safety Culture: Effects on Customer/Employee Satisfaction and Firm Performance

Taehoon Im, Vikas Mittal and Shrihari Sridhar
Keywords:
Safety Culture Customer/Employee Safety Outcomes Customer/Employee Satisfaction Firm Performance