Dr. Fisk received his B.S. in Marketing, an M.B.A. with an emphasis in marketing, and his Ph.D. in Marketing all from Arizona State University.

He is Distinguished Professor Emeritus of Marketing at Texas State University and Honorary Professor of International Studies. Previously, he was Professor and Chair of the Department of Marketing at Texas State University from 2007 to 2019. He also served as Professor and Chair of the Department of Marketing at the University of New Orleans from 1996 to 2007. Before his department chair years, he was on the marketing faculty at the University of Central Florida and Oklahoma State University.

He has published in the Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Public Policy & Marketing, European Journal of Marketing, Journal of Service Management, Journal of Service Marketing, Service Industries Journal, Service Science, and others. He has published six books: Serving Customers: Global Services Marketing Perspectives; Services Marketing: An Interactive Approach, 4th Ed.; Services Marketing Self-Portraits: Introspections, Reflections and Glimpses from the Experts; Marketing Theory: Distinguished Contributions; AIRWAYS: A Marketing Simulation; and Services Marketing: An Annotated Bibliography.

Dr. Fisk is Past President of the American Marketing Association's Academic Council. He founded the AMA Services Marketing Special Interest Group (SERVSIG) in 1993 and has served SERVSIG in many leadership roles. The American Marketing Association made him the Inaugural Recipient of the SIG Leadership Award in 2016. In 2018, he founded ServCollab, a nonprofit organization for "Serving Humanity Through Collaboration." In 2020, he received the Steve Baron Award for Outstanding Contribution to the Service Community from the Journal of Services Marketing.

Dr. Fisk retired from Texas State in 2022. His primary professional identity is as Founder and President of ServCollab. ServCollab's mission is "to serve humanity through research collaborations that catalyze reducing suffering, improving well-being, and enabling well-becoming.”