Yuliya Strizhakova

Rutgers University - USA

Yuliya Strizhakova (Ph.D., University of Connecticut) is an Associate Professor of Marketing at

the School of Business – Camden at Rutgers University, USA. Her research interests include

environmental sustainability in the global marketplace, consumer and societal well-being, as well

as globalization, emerging markets, and branding. Her research has been published in leading

marketing and business journals, such as Journal of Marketing Research, Journal of Consumer

Research, Journal of the Academy of Marketing Science, Journal of Business Ethics,

International Journal of Research in Marketing, Journal of Service Research, Journal of

International Marketing, among others. She serves as an Associate Editor at the Journal of

International Marketing, Journal of Business Research, and Journal of Global Marketing.