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14 to 16 March 2023 | A Global Virtual Symposium
Flesh Out Your Sustainability Marketing More Concretely! How Emphasizing Sustainability Benefits of Food Products Shapes the View Through Green-Tinted Glasses Melina Burkert (University of Hohenheim) and Verena Hüttl-Maack (University of Hohenheim) | Germany |
Establishing a Distinct Identity, Meaning, and Scope of the Domains of Responsible Consumption: An Extensive Review Gladys S (Indian Institute of Management Kozhikode) and Richa Agrawal (Indian Institute of Technology Madras) | India |
Status Consumption in Cultural Context: Psychographic Antecedents Sooyeon Choi (Loras College) and Richard Feinberg (Purdue University) | United States |
Unraveling the Urban-Rural Gap in Sustainable Behavior: A Study of Organic Purchase Intention among Indian Consumers Smriti Nautiyal (Central University of Himachal Pradesh) and Chaman Lal (Central University of Himachal Pradesh) | India |
Generation Z Young Consumers’ Sustainable Purchasing Behaviours and Intent to Purchase Recyclable Products: A Very Comprehensive Research in Türkiye with SEM Barış Armutcu (Gaziantep Üniversitesi) and Muhammed Furkan TAN (Iğdır Üniversitesi) | Türkiye |
An Exploration of the Role of Value Importance in Consumers’ Sustainable Disposal Behaviors Joanne Sneddon (University of Western Australia), Richard Gruner (University of Western Australia), and Uwana Evers (University of Western Australia) | Australia |
Sustainable Marketing: The Future Trends Abhishek Tripathi (Mnnit Allahabad), Tripti Singh (Mnnit Allahabad), and Yatish Joshi (Mnnit Allahabad) | India |
A Multi-Analytical Approach to Predict Value-Based Determinants of Sustainable Luxury Consumption: Roles of Conspicuous Ethical Self-Identity and Green Advertising Receptivity Oguzhan Essiz (Central European University) and Aysu Senyuz (Central European University) | Austria |
How Can Feelings of Nostalgia Facilitate Sustainable Consumer Choices? Ngan Vo (University of Manitoba) and Rajesh V. Manchanda (University of Manitoba) | Canada |
A Systematic Review of Social Marketing Interventions to Promote Pro-Environmental Behavior Using CBSM Benchmark Criteria Carla Rodriguez-Sanchez (University of Alicante), Franco Manuel Sancho-Esper (University of Alicante), and Fernando Campayo-Sanchez (University of Alicante) | Spain |
The Role of Anthropomorphism in Consumers’ Evaluations of Sustainable Products Miyuri Shirai (Keio University) | Japan |
The Role of Lay Theories in Consumers’ Classification of Environmentally Sustainable Products Arancha Larrañaga (Universidad Pontificia Comillas) and Carmen Valor (Universidad Pontificia Comillas) | Spain |
Internal and External Drivers of Sustainable Supply Chain Innovation: Evidence from The Textile Industry in Jordan Mohammad Aladaileh (University of Salamanca) and Eva Lahuerta-Otero (University of Salamanca) | Spain |
Exploring Consumer and Industry Perceptions of Circular Economy Cosmetics Janet Reid (University of Auckland) and Joya Kemper (University of Canterbury) | New Zealand |
The Role of Electronic Government Procurement in Achieving Green Supply Chain Management of Public Organizations in Malaysia Pratik Kumar Singh (Universiti Tun Hussein Onn Malaysia) and Shiau Wei Chan (Universiti Tun Hussein Onn Malaysia) | Malaysia |
Mitigating Food Waste in the Retail Supply Chain: Marketing Solutions Jie Zhang (University of Maryland), Michel Wedel (University of Maryland), and Martin Bloem (John Hopkins University) | United States |
Bridging the Gap: Consumer Choices and Sustainable Packaging Ananya Syal (Indian Institute of Management Amritsar) | India |
Do Consumers Value Food Security in Supply Chains? Consumers’ Willingness to Pay Premium Prices for Food Traceability Information Via QR Codes Rebeca Cordero-Gutiérrez (Pontifical University of Salamanca) and Eva Lahuerta-Otero (University of Salamanca) | Spain |
Shifting Consumers to the Most Effective Climate-Friendly Behaviors: A Cross-Country Utility-Based Market Segmentation Katharina Saborowski (University of Augsburg), Michael Paul (University of Augsburg), and Maximilian Bruder (University of Augsburg) | Germany |
Bridging Cultural and Individual Factors to Understand Sustainable Consumption: The Development of a Multi-level Framework Blake Nichols (University of Hawaiʻi) and John Friend (University of Hawaiʻi) | United States |
Standardize or Not? An Empirical Study of Global Brand with Social Values Momo Sakakibara (Waseda University Business School) and Tomoko Kawakami (Waseda University Business School) | Japan |
Purpose Driven Marketing for a Better World: A North Star to Lead Globalization-Localization Consistency Tomoko Kawakami (Waseda University Business School) | Japan |
Does Environmental Product Innovation Help or Hinder Firm Performance? Mahabubur Rahman (Rennes School of Business) | France |
Value Co-Creation as a Tool for The Tourism Development Program in Mexico “Pueblos Mágicos”: Towards Sustainable Behavior in Local Tourism Norma Arely Zúñiga Espinosa (Universidad Autónoma del Estado de Hidalgo), Moisés Rubén Zamora Ramos (Universidad Autónoma del Estado de Hidalgo), and Juan Gabriel Figueroa Velázquez (Universidad Autónoma del Estado de Hidalgo) | Mexico |
The Impact of Solidarity Center Branding on Sustainable Development Okaï Ozbal (ISG Business School) | France |
Assessment Process of Organic Line Extensions Maria-Luisa Hernandez-Olalla (Comillas Pontifical University), Carmen Abril (Complutense University of Madrid), and Carmen Valor (Comillas Pontifical University) | Spain |
A Way to be Brand-Sustainability Integration Excellence: An Investigation of Japanese Cases Keiko Okuzumi (Waseda Business School) | Japan |
A Longitudinal Analysis of Tensions between Economic and Environmental Value Creation in a Circular Economy Solution Mark Ryan (Lancaster University) | United Kingdom |
Brand Social Responsibility and Activism in the Case of Türkiye Didem Gamze Isiksal (Istanbul Technical University), Peren Ozturan (Sabancı University), and Elif Karaosmanoglu (Istanbul Technical University) | Türkiye |
Internal Green Marketing Orientation and Firm Performance During Recession Karolos A. Papadas (University of York), Lamprini Piha (National & Kapodistrian University of Athens), and Victoria Wells (University of York) | United Kingdom |
Managing Sustainable Services: A Systematic Literature Review Alexandria Gain (The University of Queensland), Janet McColl-Kennedy (The University of Queensland), and Christoph Breidbach (The University of Queensland) | Australia |
Sustainable Marketing Culture in Industrial Firms Through Sustainable Organizational Architecture Sanket Vatavwala (Indian Institute of Management Amritsar) | India |
Educating Global Green Consumers: The Role of Brand Communication, Advertising, and Online Education in Promoting Green Buying Behavior Sandra Graça (Eckerd College) and Virginie Kharé (Eckerd College) | United States |
The Effectiveness of Social Media in Promoting Sustainable Food Consumption: Evidence from Developing Countries Bee Lian Song (Asia Pacific University of Technology and Innovation) | Malaysia |
Effects of Brand Priming on Sustainable Consumption Attitudes and Behaviors Sidar Yurteri (Central European University), Carter Mandrik (American University in Bulgaria), and Oguzhan Essiz (Central European University) | Austria |
Give it a Try! How Electric Vehicle Test Drives Influence Symbolism Perceptions and Adoption Intent Atar Herziger (Technion – Israel Institute of Technology) and Nicole Sintov (The Ohio State University) | Israel |
Understanding the Role of Health Consciousness in the Consumption of Plant-Based Meat Alternatives: A Sequential Mediation Model Andrea Milena Sanchez Romero (University Clermont Auvergne) and Richard Ladwein (Université de Lille) | France |
Evaluation of Chefs’ Approaches Towards Sustainability by Chef’s Table Documentaries Sema Ekincek (Anadolu Univresity) | Türkiye |
Drowning in Single-Use Plastic: Do Nudges Increase Consumer Willingness to Choose Green Packaging for an Extra Charge? Jaisang Kim (Texas A&M Central Texas), Sakawrat Kitkuakul (University of Hawaii), and Dana Alden (University of Hawaii) | United States |
Modeling Predictors of Intention to Substitute Plant-Based Protein Alternatives for Meat in Asian versus Western National Markets: Implications for International Sustainable Marketing Theory and Practice John Friend (University of Hawaiʻi), Blake Nichols (University of Hawaiʻi), and Dana Alden (University of Hawaiʻi) | United States |
Nanoroll: Developing an Innovative Product to Improve the Efficiency of Photovoltaic Panels Rodoula Tsiotsou (University of Macedonia), Yiannis Kyanides (University of Macedonia), Vaggelis Saprikis (University of Western Macedonia), and Ioannis Samos (University of Macedonia) | Greece |
The Role of Consumer Minimalism in the Purchase Intention towards Sharing Economy-Based Services Fazeen Rasheed (National Institute of Technology, Trichy ) and Janarthanan Balakrishnan (National Institute of Technology, Trichy) | India |
The Impact of the Adoption of Electric Vehicles in Public Transportation Markets On Their Diffusion in Consumer Markets Caiyun Zhang (University of Western Australia), Julie Lee (University of Western Australia), Joanne Sneddon (University of Western Australia), and Zhuomin Shi (Sun Yat-sen University) | Australia |
We Deserve What We Get: The Roles of Reasons and Just-World-Belief in Explaining Sustainable Clothing Consumption Values – Actions Gap Anayo Nkamnebe (Nnamdi Azikiwe University) and Obinna Ojiaku (Nnamdi Azikiwe University) | Nigeria |
From Corporate Hypocrisy to Consumer Protest: The Role of Moral Outrage and Mobilization Networks Shamim Ahmed Khan (Monash University Malaysia), Mohammad Zainuddin (Australian National University), and Masnun Al Mahi (BRAC University) | Malaysia |
The Scandal of Corporate Social Advocacy Initiatives as Corporate Hypocrisy: The Dual Mediation Role of Consumer Perceptions of Transparency and Customer Trust Linart Janbout (Girne American University) | North Cyprus |
What Do These Tweets Mean for Us? How Analysis of Consumer Tweets Sheds Light on Consumers CSR Beliefs and Firm Confidence Kristina Harrison (University of Southern Mississippi) and Lei Huang (School of Business, SUNY at Fredonia) | United States |
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Green or Greenwashed? Examining Whether and When Consumers are Able to Identify Greenwashing Stefanie Fella (Heinrich Heine University Duesseldorf) and Elena Bausa (University of Wuppertal) |
Germany |
