https://youtu.be/mFtdg4UD8IM We are pleased to announce that the Best Paper
In Collaboration with European Marketing Academy (EMAC)
Driving Change, Building Awareness: Research Innovations in Sustainable Marketing for a Greener Tomorrow, Today!
Attending the Research Innovations in Sustainable Marketing (RISM) global virtual symposium offers the invaluable benefit of networking with researchers worldwide who share an interest in critical sustainable marketing issues. Whether it’s forging collaborations on topics like circular supply chains or learning about fair trade practices, participants can connect with seasoned experts and newcomers alike.
Pennsylvania State University - United States
Karen Page Winterich is Susman Professor in Sustainability and professor of marketing at Smeal College of Business, Pennsylvania State University. She is currently Co-Editor for the Journal of Marketing Research and previously served as Associate Editor at JMR, JM, and JCP. Winterich conducts research in consumer behavior, with specific interests in sustainable behavior. Her primary research includes investigating the effect of consumer identities on product preference and donations, strategies for increasing sustainable behavior particularly regarding disposition, recycling, and repair, and understanding the role of morality in the marketplace. Her research is published in the JMR, JM, and JCR, among others, and has received the MSI/H. Paul Root Award, runner-up for the Financial Times Responsible Business Education Award for Academic Research, and both Distinguished Winner and Winner of the AMA-EBSCO Responsible Research in Marketing Award. Winterich is Past President of the American Marketing Association’s Academic Council and received the Distinguished Scientific Contribution Award from the Society for Consumer Psychology as well as being named an MSI Young Scholar in 2013 and MSI Scholar in 2020. Winterich also enjoys teaching sustainability marketing to undergraduate students, a course which she developed in 2013 as part of Smeal's Sustainability Education Initiatives. As part of the course, she partners with a variety of clients to give students experience addressing sustainability challenges. In 2022, she received the Smeal Impact Teaching Award. Winterich received her PhD from the University of Pittsburgh in 2007 and was previously on the faculty at Texas A&M University.
Karen Page Winterich is Susman Professor in Sustainability and professor of marketing at Smeal College of Business, Pennsylvania State University. She is currently Co-Editor for the Journal of Marketing Research and AMA Academic Council President. Winterich conducts research in consumer behavior, with specific interests in sustainable behavior as well as consumer identities and prosocial behavior. Her research is published in the JMR, JM, and JCR, among others, and has received the MSI/H. Paul Root Award, Financial Times Responsible Business Education Award for Academic Research runner-up, and Distinguished Winner of the AMA-EBSCO-RRBM Award. Winterich received the Distinguished Scientific Contribution Award from the Society for Consumer Psychology in 2023 and was an MSI Young Scholar in 2013 and MSI Scholar in 2020. Winterich also enjoys teaching sustainability marketing to undergraduate students and received the Smeal Impact Teaching Award in 2022. Winterich received her PhD from the University of Pittsburgh in 2007 and was previously on the faculty at Texas A&M University.
Texas State University - USA
Dr. Fisk received his B.S. in Marketing, an M.B.A. with an emphasis in marketing, and his Ph.D. in Marketing all from Arizona State University.
He is Distinguished Professor Emeritus of Marketing at Texas State University and Honorary Professor of International Studies. Previously, he was Professor and Chair of the Department of Marketing at Texas State University from 2007 to 2019. He also served as Professor and Chair of the Department of Marketing at the University of New Orleans from 1996 to 2007. Before his department chair years, he was on the marketing faculty at the University of Central Florida and Oklahoma State University.
He has published in the Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Public Policy & Marketing, European Journal of Marketing, Journal of Service Management, Journal of Service Marketing, Service Industries Journal, Service Science, and others. He has published six books: Serving Customers: Global Services Marketing Perspectives; Services Marketing: An Interactive Approach, 4th Ed.; Services Marketing Self-Portraits: Introspections, Reflections and Glimpses from the Experts; Marketing Theory: Distinguished Contributions; AIRWAYS: A Marketing Simulation; and Services Marketing: An Annotated Bibliography.
Dr. Fisk is Past President of the American Marketing Association's Academic Council. He founded the AMA Services Marketing Special Interest Group (SERVSIG) in 1993 and has served SERVSIG in many leadership roles. The American Marketing Association made him the Inaugural Recipient of the SIG Leadership Award in 2016. In 2018, he founded ServCollab, a nonprofit organization for "Serving Humanity Through Collaboration." In 2020, he received the Steve Baron Award for Outstanding Contribution to the Service Community from the Journal of Services Marketing.
Dr. Fisk retired from Texas State in 2022. His primary professional identity is as Founder and President of ServCollab. ServCollab's mission is "to serve humanity through research collaborations that catalyze reducing suffering, improving well-being, and enabling well-becoming.”
Texas A&M University – USA
David specializes in the areas of strategy, global marketing, innovation, and international business. His work primarily focuses on working with executives to solve business problems. His scholarship has been published in numerous journals including the Journal of Marketing Research, Journal of Marketing, Journal of International Business Studies, Strategic Management Journal, Journal of Operations Management, etc.
He has been recognized numerous times for the impact of his research and his productivity. He is ranked among the Top 2% of Marketing Scholars worldwide, covering around 7 million scientists in 22 major fields. He is a Fellow of the Academy of International Business, is the recipient of the 2021 S. Tamer Cavusgil Award, the 2021 Louis W. Stern Award, the 2019 Significant Contributions to Global Marketing Award presented by the AMA Global Marketing Special Interest Group, a two-time recipient of the Hans B. Thorelli Award (2018, 2015), as well as a two-time recipient of the AMA Global Marketing Special Interest Group’s Excellence in Research Award (2018, 2014). He has been recognized as one of the most productive scholars in the two leading marketing journals (i.e., Journal of Marketing and Journal of Marketing Research) over the time period 2012-2021 (he was also recognized similarly in each of the last 9 rankings [2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020 and 2021]). He was ranked 1st worldwide in terms of publication output based upon proportional authorship and 5th in terms of citation impact in the international marketing literature (1995-2015). In 2017 he was recognized as one of the most prolific scholars in the Journal of International Business Studies over the time period 1970-2016.
David is an award-winning educator focused on student engagement and experiential learning. At Texas A&M he has taught courses in marketing and brand strategy, innovation, and marketing analytics, in the undergraduate, MS Marketing, Professional MBA, and Executive MBA programs. He is the recipient of the John D. and Dortha J. Withrow Teacher-Scholar Award (Michigan State University), Dennis Ching Teaching Excellence Award (University of Hawai’i at Manoa), the Outstanding Professor (University of Oklahoma), among others.
Prior to his career in academia, he worked for Hampton Pension Services, Inc. (acquired by Charles Schwab) and Paine Webber Securities, Inc. (acquired by UBS Group AG). While at Hampton Pension Services, Inc. he developed and executed customer relationship management programs, supervised and trained employees in areas of pension plan administration and trust accounting, and was responsible for the oversight and administration of defined contribution pension plans. At Paine Webber Securities, Inc. he developed and implemented customer service and sales management programs, and executed technical and fundamental equity valuation models.
Co-founder and CEO of the Institute for Development Impact - United States
Azra K. Nurkic is the Co-founder and CEO of the Institute for Development Impact (I4DI) in Washington, DC. As a senior global expert in sustainability, she champions innovative methods for assessing and enhancing development impact. Dr. Nurkic provides strategic leadership to I4DI teams, driving evidence-based decision-making, systems thinking, and strategic stakeholder engagement. With over 30 years of experience with organizations like World Vision, World Learning, and the World Bank, she brings deep expertise in international development, sustainable sourcing, global brand management, strategic program design, and capacity development. Her work seamlessly integrates technology and data to achieve sustainable outcomes and transformative change across diverse regional and operational contexts.
University of British Columbia - Canada
University of Hawaiʻi at Mānoa – USA
Professor Dana L. Alden completed his Ph.D. with an emphasis on consumer psychology in 1990 at the University of Texas Austin. Professor Alden’s research focuses on cross-cultural consumer behavior, global branding, healthcare, and most, recently, sustainable marketing. He has published in leading marketing journals such as the Journal of Marketing, the Journal of International Business Studies, and the Journal of International Marketing. His research on consumer healthcare decision making appears in quality journals such as Medical Decision Making, Social Science & Medicine, and Health Psychology.
Given increasing challenges posed by global warming, pollution, and supply chain inequity, Professor Alden recently added sustainable marketing to his research, teaching, and service interests. In line with this focus, he developed and regularly offers a sustainable marketing course at the Shidler College of Business. He also served as the past co-chair of the AMA Sustainable Marketing and Innovation SIG, serves as co-chair of the Research Innovations in Sustainable Marketing Symposium (RISM2025), and Editor-in-Chief (EIC) of the Journal of Sustainable Marketing. Finally, in conjunction with his research team, he has several research projects underway that focus on sustainable consumption in the US and East Asia.
In his role as the EIC of the Journal of Sustainable Marketing, Professor Alden looks forward to working with scholars and practitioners around the world to ensure the development and diffusion of evidence-based theory and applications that contribute to addressing the sustainability issues threatening our world.
Istanbul Technical University - Turkey
Elif Karaosmanoglu is a Marketing Professor at the Management Engineering Department of Istanbul Technical University who holds a PhD from Warwick Business School. Her research streams mainly focus on branding and consumer behavior. Her papers appeared in the European Journal of Marketing, Journal of Business Research, European Management Review, Socio-Economic Planning Sciences, Journal of Product & Brand Management, Journal of Brand Management, and in several leading international conferences. She is currently the President-elect and VP of Conferences for EMAC and serves as the editorial board member for Journal of Product and Brand Management and as the associate editor for Journal of Sustainable Marketing.
University of Valencia - Spain
Rafael Curras-Perez is currently an Associate Professor in the Department of Marketing at the University of Valencia. He is a graduate of Business Administration from the Polytechnic University of Valencia and obtained his Ph.D. in Marketing from the University of Valencia in 2007. His research interests include CSR, ethical and responsible consumption, non-lucrative marketing, and corporate communications. His research has appeared, among others, in the Journal of Business Ethics, Journal of Business Research, Journal of Product & Brand Management, European Journal of Marketing, or International Review on Public and Nonprofit Marketing. He is currently Associate Editor of the Journal of Sustainable Marketing. He has professional experience through research by university-industry contracts and is a consultant of market research in the non-profit sector. He has enjoyed stays at IESEG School of Management (Lille, France), the National University of Rosario (Argentina), and the University of Quintana Roo (Mexico).
University of Macedonia – Greece
Rodoula H. Tsiotsou (Florida State University, Ph.D.) is currently a Professor of Services Marketing at the Department of Business Administration, University of Macedonia, Greece. She is the founder and director of the marketing laboratory, MARLAB, at the University of Macedonia. Since 2019, the Science-wide Author Database developed by Elsevier and Stanford University has ranked Professor Tsiotsou in the World’s Top 2% of Scientists. She is an associate editor for the Journal of Services Marketing, the International Journal of Consumer Studies, and the Journal of Sustainable Marketing. She has published in a variety of international scientific journals such as the Journal of Business Research, Journal of Service Management, Journal of Research in Interactive Marketing, Technological Forecasting & Social Change, Telematics & Informatics, International Journal of Advertising, Computers in Human Behavior, Journal of Retailing and Consumer Services, Journal of Business & Industrial Marketing, Journal of Marketing Management, Journal of Services Marketing, Journal of Marketing Communications, International Journal of Retail and Distribution Management, and Journal of Sport Management. Her research interests include services marketing, transformative service research, sustainability in services, digital and social media marketing, and nonprofit marketing.
Northwestern University - United States
Preeti Shroff-Mehta currently serves as a professor and director of executive programs at Medill at Northwestern University. She has more than 25 years of work experience in international development and academic management with global institutions including the World Bank, USAID, UN, World Learning, John’s Hopkins, University of Maryland, and School for International Training (SIT) in Washington DC, Vermont and around the world. She is the Associate Editor with The Journal of Sustainable Marketing (JSM).
She offers professional and executive courses in Circular Economy and Business Sustainability, Change Management Leadership, Strategic Communications, Luxury Brand Management, Digital Business Strategy and Place Branding. Her multiple book publication projects include Global and Digital Governance Reform, Women’s Leadership Path, Sustainability and ESG Maturity: Digital, Start-Ups to Legacy Organizations.
She worked as the Dean, MICA - School of Ideas in India specializing in management, marketing, digital transformation, communication and creativity. She has led leadership, management and executive development programs for corporate clients. She led global partnerships for MICA studies on global governance, women’s leadership path in India, China and the U.S. She served as the chair, MICA's Center for Development Management and Communication (CDMC).
She is the former Dean of World Learning – School for International Training, SIT in Washington DC and Vermont. She has extensive experience in the field of international management and development, democratic governance, public and private sector leadership, experiential learning, and civil society capacity development. Her experience includes varied international projects involving program management and training in leadership across Africa, Asia, Middle East, Europe, and North America. Over the years, she has worked with multiple international organizations and projects in various countries, including the World Bank, USAID, UNDP, US State Department’s Bureau of Human Rights (DRL), Middle Eastern Peace Initiative (MEPI), World Bank, Institute for Inclusive Security, Peace Corps, Atlas Corps, Ford Foundation, The Zonta Foundation, Canadian Ministry for Economic Development, OXFAM, Social and Health Ministry of Government of Finland, Misereor of Germany, UNICEF and Government of India.
She serves as the board member for multiple global and country specific education and corporate institutions. She has been appointed as the senior advisor, Institute for Development Impact, Washington, DC - The Gates Foundation and MARS Consortium Initiative for Inclusive Global Supply Chains. Her passion is to promote sustainable enterprises and brand innovations for stakeholder engagement across countries and cultures.
Boston College - United States
Professor Gergana Y. Nenkov is an award-winning marketing scientist and educator. Her research uses diverse methodologies with the aim to understand the motivations behind suboptimal or irrational consumer choices, with the ultimate goal of developing methods to improve the consumer decision making process in important domains such as consumer finance and sustainability.
Professor Nenkov’s research won two EBSCO Responsible Research in Marketing Awards (2022), the Marketing Science Institute/H. Paul Root Award at the Journal of Marketing (2020), the Franco Nicosia ACR Competitive Paper Award (2019), and was runner up for the Financial Times Responsible Business Education Award (2022). She has been acknowledged as outstanding reviewer at the Journal of Consumer Psychology (2018) and an outstanding Associate Editor at the Journal of the Academy of Marketing Science (2020).
Prof. Nenkov’s research has been published at top marketing journals such as the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, and Journal of the Academy of Marketing Science. She is an Associate Editor at the Journal of Marketing Research and the Journal of the Academy of Marketing Science and serves on the Editorial Review Boards of the Journal of Consumer Psychology and Journal of Public Policy and Marketing.
Professor Nenkov teaches Integrated Marketing Communications to undergraduates and MBAs.
University of York - United Kingdom
Karolos is an Associate Professor of Marketing at the University of York, U.K.. He has been a visiting professor at the Copenhagen Business School, University of Vienna and University of Athens. His main research and teaching interests lie in the areas of strategic marketing, corporate sustainability and branding. His research has been published in leading journals including Journal of Business Research, European Journal of Marketing and International Marketing Review, while his work has been regularly presented at the leading marketing conferences across the globe such the American Marketing Association and European Marketing Academy. He also serves as member the editorial review board of Journal of Business Research (CSR & Business Ethics section) and an Associate Editor of the Journal of Sustainable Marketing.
Karolos is the co-editor of the book “Ethical Consumption” which was published in May 2023. To date, he has gained a funding of £250,000 in total for research projects with environmental and social impact in Europe and West Africa. In his current funded project, Karolos teamed up with a Ghanaian SME and a local University towards the development and branding of a new cereal product. This project has gained support from both the UK and Ghanaian government as it is anticipated to make a positive impact on areas such as the education inclusivity, poverty alleviation and local community regeneration in the North region of Ghana.
Karolos has also served as advisor on sustainability to CEOs (APIVITA, Landmark Environmental) and he has extensive experience in executive education in the energy and banking sector. In the past, he has been invited to deliver keynote speeches to academic and organisations (HM Department of Business & Trade-UK government, National Bank of Greece, Allianz, PUIG Group, among others).
He has been a regular contributor to British and Greek Media both for press and TV.
Bahcesehir Cyprus University - North Cyprus
RISM is the Official Symposium of
The Journal of Sustainable Marketing (JSM)* is a double-blind, peer-reviewed journal that serves global academic, managerial, and public policy communities by publishing and promoting cutting-edge research on issues that are critical to increasing adoption of environmentally and socially sustainable production, distribution, consumption, and post-consumption marketing practices by consumers, corporations, and governments around the world.
* JSM has been accepted for indexing in Scopus (Accepted June 2, 2024) – The journal will be listed in the Scopus database shortly.
Here's what previous RISM attendees have said about us.
"The RISM symposium was very effective in bringing together the innovative and current thinking in sustainable marketing. The RISM symposium embodied the welcoming and supportive values we need to make the world more sustainable. Many thanks to Dr. Alden and the RISM team for an excellent symposium!
This conference had a very different approach to traditional marketing conferences, as it included a much broader research stream than just marketing. It was refreshing to also hear speakers talk about systemic economic change and environmental communication challenges, which all intersect in sustainable marketing. The research presented at the conference was timely and relevant, and even though it was online, the format allowed for a surprising amount of interaction and participation of the attendees.
Attending RISM 2023 was an enjoyable experience. The conference was expertlyorganized and provided unparalleled access to leading experts in the field of sustainable marketing. The in-depth insights shared by the speakers were enlightening, and I left the conference feeling inspired and empowered to make a positive impact. I look forward to participating in RISM next year and highly recommend it to anyone interested in the intersection of marketing and sustainability.
It was my first participation in the conference and it was a very good experience for me. I can say that it is a really high quality conference on an international scale. I would like to thank dear Volkan Altıntaş for making us aware of the conference. I have already informed many of my friends about the conference and I would love to attend again next year.
For me it was an incredible experience, I am 32 years old and have been a research professor for 2 years, without a doubt someone young that allows me to learn from experts in marketing and especially from other countries, since many theories in Latin America and Mexico must be adapted or have different contexts in research, however it was incredible the opportunity and support they gave me to be able to reschedule my presentation. Dana was very kind and the whole RISM team.
RISM2023 symposium very well represented by great researchers, with very relevant topics and good guidelines for research and production of scientific papers, as mentioned " it is important to know how to tell a story well"! Very well organized, speakers very clear and affable in their speech! Congratulations.
I am extremely grateful to Prof.Dana and the entire team for such a fantastic opportunity. I value each moment of hearing the experts and having discussions with them. This was perhaps the best online experience so far. Very well organized and I end up with a long-lasting memorable experience. Sincere thanks once again.
From 14 to 16 of March 2023 wasn't a usual event, it was a rise of the new academic sun *RISM*, a newborn of a genuine global beacon of culture. Thanks to Dr. Ahmad Aljarah, Dr. Dana Alden, the speakers and moderators, and all those who worked to achieve this global phenomenon
Attending and participating in RISM2025 is free of charge. However, participants are required to pay a one-time EMAC membership fee.
https://youtu.be/mFtdg4UD8IM We are pleased to announce that the Best Paper
We are pleased to announce that the best paper award