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14 to 16 March 2023 | A Global Virtual Symposium
Welcome to RISM2023 | Keynote Speaker Address
Chief Sustainability Officer, Unilever | United Kingdom
University of Hawaiʻi at Mānoa – USA
Professor Dana L. Alden completed his Ph.D. with an emphasis on consumer psychology in 1990 at the University of Texas Austin. Professor Alden’s research focuses on cross-cultural consumer behavior, global branding, healthcare, and most, recently, sustainable marketing. He has published in leading marketing journals such as the Journal of Marketing, the Journal of International Business Studies, and the Journal of International Marketing. His research on consumer healthcare decision making appears in quality journals such as Medical Decision Making, Social Science & Medicine, and Health Psychology.
Given increasing challenges posed by global warming, pollution, and supply chain inequity, Professor Alden recently added sustainable marketing to his research, teaching, and service interests. In line with this focus, he developed and regularly offers a sustainable marketing course at the Shidler College of Business. He also served as the past co-chair of the AMA Sustainable Marketing and Innovation SIG, serves as co-chair of the Research Innovations in Sustainable Marketing Symposium (RISM2025), and Editor-in-Chief (EIC) of the Journal of Sustainable Marketing. Finally, in conjunction with his research team, he has several research projects underway that focus on sustainable consumption in the US and East Asia.
In his role as the EIC of the Journal of Sustainable Marketing, Professor Alden looks forward to working with scholars and practitioners around the world to ensure the development and diffusion of evidence-based theory and applications that contribute to addressing the sustainability issues threatening our world.
Research Paper Parallel Sessions 1
Time: March 14, 2023 | 14:00-15:30 GMT
Flesh Out Your Sustainability Marketing More Concretely! How Emphasizing Sustainability Benefits of Food Products Shapes the View Through Green-Tinted Glasses Melina Burkert (University of Hohenheim) and Verena Hüttl-Maack (University of Hohenheim) | 14:00 – 14:15 |
Status Consumption in Cultural Context: Psychographic Antecedents Sooyeon Choi (Loras College) and Richard Feinberg (Purdue University) | 14:30 – 14:45 |
Unraveling the Urban-Rural Gap in Sustainable Behavior: A Study of Organic Purchase Intention among Indian Consumers Smriti Nautiyal (Central University of Himachal Pradesh) and Chaman Lal (Central University of Himachal Pradesh) | 14:45 – 15:00 |
Generation Z Young Consumers’ Sustainable Purchasing Behaviours and Intent to Purchase Recyclable Products: A Very Comprehensive Research in Türkiye with SEM Barış Armutcu (Gaziantep Üniversitesi) and Muhammed Furkan TAN (Iğdır Üniversitesi) | 15:00 – 15:15 |
An Exploration of the Role of Value Importance in Consumers’ Sustainable Disposal Behaviors Joanne Sneddon (University of Western Australia), Richard Gruner (University of Western Australia), and Uwana Evers (University of Western Australia) | 15:15 – 15:30 |
Do Consumers Value Food Security in Supply Chains? Consumers’ Willingness to Pay Premium Prices for Food Traceability Information Via QR Codes Rebeca Cordero-Gutiérrez (Pontifical University of Salamanca) and Eva Lahuerta-Otero (University of Salamanca) | 14:00 – 14:15 |
Exploring Consumer and Industry Perceptions of Circular Economy Cosmetics Janet Reid (University of Auckland) and Joya Kemper (University of Canterbury) | 14:15 – 14:30 |
The Role of Electronic Government Procurement in Achieving Green Supply Chain Management of Public Organizations in Malaysia Pratik Kumar Singh (Universiti Tun Hussein Onn Malaysia) and Shiau Wei Chan (Universiti Tun Hussein Onn Malaysia) | 14:30 – 14:45 |
Mitigating Food Waste in the Retail Supply Chain: Marketing Solutions Jie Zhang (University of Maryland), Michel Wedel (University of Maryland), and Martin Bloem (John Hopkins University) | 14:45 – 15:00 |
Bridging the Gap: Consumer Choices and Sustainable Packaging Ananya Syal (Indian Institute of Management Amritsar) | 15:00 – 15:15 |
Internal and External Drivers of Sustainable Supply Chain Innovation: Evidence from The Textile Industry in Jordan Mohammad Aladaileh (University of Salamanca) and Eva Lahuerta-Otero (University of Salamanca) | 15:15 – 15:30 |
Does Environmental Product Innovation Help or Hinder Firm Performance? Mahabubur Rahman (Rennes School of Business) | 14:00 – 14:15 |
Value Co-Creation as a Tool for The Tourism Development Program in Mexico “Pueblos Mágicos”: Towards Sustainable Behavior in Local Tourism Norma Arely Zúñiga Espinosa (Universidad Autónoma del Estado de Hidalgo), Moisés Rubén Zamora Ramos (Universidad Autónoma del Estado de Hidalgo), and Juan Gabriel Figueroa Velázquez (Universidad Autónoma del Estado de Hidalgo) | 14:15 – 14:30 |
The Impact of Solidarity Center Branding on Sustainable Development Okaï Ozbal (ISG Business School) | 14:30 – 14:45 |
A Way to be Brand-Sustainability Integration Excellence: An Investigation of Japanese Cases Keiko Okuzumi (Waseda Business School) | 15:00 – 15:15 |
A Longitudinal Analysis of Tensions between Economic and Environmental Value Creation in a Circular Economy Solution Mark Ryan (Lancaster University) | 15:15 – 15:30 |
“Green or Greenwashed? Examining Whether and When Consumers are Able to Identify Greenwashing”
Stefanie Fella (Heinrich Heine University Duesseldorf) and Elena Bausa (University of Wuppertal)
Istanbul Technical University - Turkey
Elif Karaosmanoglu is a Marketing Professor at the Management Engineering Department of Istanbul Technical University who holds a PhD from Warwick Business School. Her research streams mainly focus on branding and consumer behavior. Her papers appeared in the European Journal of Marketing, Journal of Business Research, European Management Review, Socio-Economic Planning Sciences, Journal of Product & Brand Management, Journal of Brand Management, and in several leading international conferences. She is currently the President-elect and VP of Conferences for EMAC and serves as the editorial board member for Journal of Product and Brand Management and as the associate editor for Journal of Sustainable Marketing.
