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14 to 16 March 2023 | A Global Virtual Symposium

Research Innovations in

Sustainable Marketing

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RISM2023 Full Program | Day 2

Organized by

01

Session One

Research Paper Parallel Sessions 2

March 15, 2023 | 13:00 – 14:00 GMT

02

Session Two

Research Paper Parallel Sessions 3

March 15, 2023 | 14:00 – 15:00 GMT

03

Session Three

Plenary 2: Valuable Advice from Current and Former Marketing Journal Editors on Successful Publishing of Sustainable Marketing Research

March 15, 2023 | 15:00 – 16:00 GMT

Day 02

Session One

Research Paper Parallel Sessions 2

March 15, 2023 | 13:00 – 14:00 GMT

Session One

Research Paper Parallel Sessions 2

March 15, 2023 | 13:00 – 14:00 GMT

Room One

Track Chair

Assoc. Prof. Carla Rodriguez-Sanchez

University of Alicante – Spain

Sustainable Consumption

Sustainable Marketing: The Future Trends

Abhishek Tripathi (Mnnit Allahabad), Tripti Singh (Mnnit Allahabad), and Yatish Joshi (Mnnit Allahabad)

13:00 – 13:15

A Multi-Analytical Approach to Predict Value-Based Determinants of Sustainable Luxury Consumption: Roles of Conspicuous Ethical Self-Identity and Green Advertising Receptivity

Oguzhan Essiz (Central European University) and Aysu Senyuz (Central European University)

13:15 – 13:30

How Can Feelings of Nostalgia Facilitate Sustainable Consumer Choices?

Ngan Vo (University of Manitoba) and Rajesh V. Manchanda (University of Manitoba)

13:30 – 13:45

Establishing a Distinct Identity, Meaning, and Scope of the Domains of Responsible Consumption: An Extensive Review

Gladys S (Indian Institute of Management Kozhikode) and Richa Agrawal (Indian Institute of Technology Madras)

13:45 – 14:00

Room Two

Track Chair

Prof. Dana L. Alden

Shidler College of Business – USA

Cross-National Sustainable Marketing

Shifting Consumers to the Most Effective Climate-Friendly Behaviors: A Cross-Country Utility-Based Market Segmentation

Katharina Saborowski (University of Augsburg), Michael Paul (University of Augsburg), and Maximilian Bruder (University of Augsburg)

13:00 – 13:15

Bridging Cultural and Individual Factors to Understand Sustainable Consumption: The Development of a Multi-level Framework

Blake Nichols (University of Hawaiʻi) and John Friend (University of Hawaiʻi)

13:15 – 13:30

Standardize or Not? An Empirical Study of Global Brand with Social Values

Momo Sakakibara (Waseda University Business School) and Tomoko Kawakami (Waseda University Business School)

13:30 – 13:45

Purpose Driven Marketing for a Better World: A North Star to Lead Globalization-Localization Consistency

Tomoko Kawakami (Waseda University Business School)

13:45 – 14:00

Room Three

Track Chair

Prof. Rodoula Tsiotsou

University of Macedonia | Greece

Sustainable Marketing Strategy

Brand Social Responsibility and Activism in the Case of Türkiye

Didem Gamze Isiksal (Istanbul Technical University), Peren Ozturan (Sabancı University), and Elif Karaosmanoglu (Istanbul Technical University)

13:00 – 13:15

Internal Green Marketing Orientation and Firm Performance During Recession

Karolos A. Papadas (University of York), Lamprini Piha (National & Kapodistrian University of Athens), and Victoria Wells (University of York)

13:15 – 13:30

Managing Sustainable Services: A Systematic Literature Review

Alexandria Gain (The University of Queensland), Janet McColl-Kennedy (The University of Queensland), and Christoph Breidbach (The University of Queensland)

13:30 – 13:45

Sustainable Marketing Culture in Industrial Firms Through Sustainable Organizational Architecture

Sanket Vatavwala (Indian Institute of Management Amritsar)

13:45 – 14:00

Room Four

Track Chair

Prof. Elif Karaosmanoglu

Istanbul Technical Universit – Turkey

Sustainable Product Alternatives

Understanding the Role of Health Consciousness in the Consumption of Plant-Based Meat Alternatives: A Sequential Mediation Model

Andrea Milena Sanchez Romero (University Clermont Auvergne) and Richard Ladwein (Université de Lille)

13:00 – 13:15

Evaluation of Chefs’ Approaches Towards Sustainability by Chef’s Table Documentaries

Sema Ekincek (Anadolu Univresity)

13:15 – 13:30

Drowning in Single-Use Plastic: Do Nudges Increase Consumer Willingness to Choose Green Packaging for an Extra Charge?

Jaisang Kim (Texas A&M Central Texas), Sakawrat Kitkuakul (University of Hawaii), and Dana Alden (University of Hawaii)

13:30 – 13:45

Modeling Predictors of Intention to Substitute Plant-Based Protein Alternatives for Meat in Asian versus Western National Markets: Implications for International Sustainable Marketing Theory and Practice

John Friend (University of Hawaiʻi), Blake Nichols (University of Hawaiʻi), and Dana Alden (University of Hawaiʻi)

13:45 – 14:00

Day 02

Session Two

Research Paper Parallel Sessions 3

March 15, 2023 | 14:00 – 15:00 GMT

Session Two

Research Paper Parallel Sessions 3

March 15, 2023 | 14:00 – 15:00 GMT

Room One

Track Chair

Prof. Rafael Currás Pérez

University of Valencia | Spain

Sustainable Consumption

A Systematic Review of Social Marketing Interventions to Promote Pro-Environmental Behavior Using CBSM Benchmark Criteria

Carla Rodriguez-Sanchez (University of Alicante), Franco Manuel Sancho-Esper (University of Alicante), and Fernando Campayo-Sanchez (University of Alicante)

14:00 – 14:15

The Role of Anthropomorphism in Consumers’ Evaluations of Sustainable Products

Miyuri Shirai (Keio University)

14:15 – 14:30

The Role of Lay Theories in Consumers’ Classification of Environmentally Sustainable Products

Arancha Larrañaga (Universidad Pontificia Comillas) and Carmen Valor (Universidad Pontificia Comillas)

14:30 – 14:45

Room Two

Track Chair

Assoc. Prof. Eva Lahuerta Otero

University of Salamanca – Spain

Sustainable Marketing Communications

Educating Global Green Consumers: The Role of Brand Communication, Advertising, and Online Education in Promoting Green Buying Behavior

Sandra Graça (Eckerd College) and Virginie Kharé (Eckerd College)

14:00 – 14:15

The Effectiveness of Social Media in Promoting Sustainable Food Consumption: Evidence from Developing Countries

Bee Lian Song (Asia Pacific University of Technology and Innovation)

14:15 – 14:30

Effects of Brand Priming on Sustainable Consumption Attitudes and Behaviors

Sidar Yurteri (Central European University), Carter Mandrik (American University in Bulgaria), and Oguzhan Essiz (Central European University)

14:30 – 14:45

Give it a Try! How Electric Vehicle Test Drives Influence Symbolism Perceptions and Adoption Intent

Atar Herziger (Technion – Israel Institute of Technology) and Nicole Sintov (The Ohio State University)

14:45 – 15:00

Room Three

Track Chair

Prof. T. Bettina Cornwell

University of Oregon – USA

Sustainable Product Alternatives

Nanoroll: Developing an Innovative Product to Improve the Efficiency of Photovoltaic Panels

Rodoula Tsiotsou (University of Macedonia), Yiannis Kyanides (University of Macedonia), Vaggelis Saprikis (University of Western Macedonia), and Ioannis Samos (University of Macedonia)

14:00 – 14:15

The Role of Consumer Minimalism in the Purchase Intention towards Sharing Economy-Based Services

Fazeen Rasheed (National Institute of Technology, Trichy ) and Janarthanan Balakrishnan (National Institute of Technology, Trichy)

14:15 – 14:30

The Impact of the Adoption of Electric Vehicles in Public Transportation Markets On Their Diffusion in Consumer Markets

Caiyun Zhang (University of Western Australia), Julie Lee (University of Western Australia), Joanne Sneddon (University of Western Australia), and Zhuomin Shi (Sun Yat-sen University)

14:30 – 14:45

We Deserve What We Get: The Roles of Reasons and Just-World-Belief in Explaining Sustainable Clothing Consumption Values – Actions Gap

Anayo Nkamnebe (Nnamdi Azikiwe University) and Obinna Ojiaku (Nnamdi Azikiwe University)

14:45 – 15:00

Room Four

Track Chair

Prof. Nnamdi Madichie

Nnamdi Azikiwe University – Nigeria

Greenwashing and Implications for Sustainable Marketing

From Corporate Hypocrisy to Consumer Protest: The Role of Moral Outrage and Mobilization Networks

Shamim Ahmed Khan (Monash University Malaysia), Mohammad Zainuddin (Australian National University), and Masnun Al Mahi (BRAC University)

14:00 – 14:15

The Scandal of Corporate Social Advocacy Initiatives as Corporate Hypocrisy: The Dual Mediation Role of Consumer Perceptions of Transparency and Customer Trust

Linart Janbout (Girne American University)

14:15 – 14:30

What Do These Tweets Mean for Us? How Analysis of Consumer Tweets Sheds Light on Consumers CSR Beliefs and Firm Confidence

Kristina Harrison (University of Southern Mississippi) and Lei Huang (School of Business, SUNY at Fredonia)

14:30 – 14:45

Green or Greenwashed? Examining Whether and When Consumers are Able to Identify Greenwashing

Stefanie Fella (Heinrich Heine University Duesseldorf) and Elena Bausa (University of Wuppertal)

14:45 – 15:00

Day 02

Session Three

Plenary 2: Valuable Advice from Current and Former Marketing Journal Editors on Successful Publishing of Sustainable Marketing Research

Date: March 15, 2023

Time: | 15:00 – 16:00 GMT

Session Three

Plenary 2: Valuable Advice from Current and Former Marketing Journal Editors on Successful Publishing of Sustainable Marketing Research

Dana L. Alden

Journal of Sustainable Marketing, Editor

David A. Griffith

Texas A&M University – USA

Karen P. Winterich

Journal of Marketing, Associate Editor

Mark Peterson

Journal of Macromarcketing, Former Editor