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14 to 16 March 2023 | A Global Virtual Symposium
Research Paper Parallel Sessions 2
March 15, 2023 | 13:00 – 14:00 GMT
Sustainable Marketing: The Future Trends Abhishek Tripathi (Mnnit Allahabad), Tripti Singh (Mnnit Allahabad), and Yatish Joshi (Mnnit Allahabad) | 13:00 – 13:15 |
A Multi-Analytical Approach to Predict Value-Based Determinants of Sustainable Luxury Consumption: Roles of Conspicuous Ethical Self-Identity and Green Advertising Receptivity Oguzhan Essiz (Central European University) and Aysu Senyuz (Central European University) | 13:15 – 13:30 |
How Can Feelings of Nostalgia Facilitate Sustainable Consumer Choices? Ngan Vo (University of Manitoba) and Rajesh V. Manchanda (University of Manitoba) | 13:30 – 13:45 |
Establishing a Distinct Identity, Meaning, and Scope of the Domains of Responsible Consumption: An Extensive Review Gladys S (Indian Institute of Management Kozhikode) and Richa Agrawal (Indian Institute of Technology Madras) | 13:45 – 14:00 |
Shifting Consumers to the Most Effective Climate-Friendly Behaviors: A Cross-Country Utility-Based Market Segmentation Katharina Saborowski (University of Augsburg), Michael Paul (University of Augsburg), and Maximilian Bruder (University of Augsburg) | 13:00 – 13:15 |
Bridging Cultural and Individual Factors to Understand Sustainable Consumption: The Development of a Multi-level Framework Blake Nichols (University of HawaiÊ»i) and John Friend (University of HawaiÊ»i) | 13:15 – 13:30 |
Standardize or Not? An Empirical Study of Global Brand with Social Values Momo Sakakibara (Waseda University Business School) and Tomoko Kawakami (Waseda University Business School) | 13:30 – 13:45 |
Purpose Driven Marketing for a Better World: A North Star to Lead Globalization-Localization Consistency Tomoko Kawakami (Waseda University Business School) | 13:45 – 14:00 |
Brand Social Responsibility and Activism in the Case of Türkiye Didem Gamze Isiksal (Istanbul Technical University), Peren Ozturan (Sabancı University), and Elif Karaosmanoglu (Istanbul Technical University) | 13:00 – 13:15 |
Internal Green Marketing Orientation and Firm Performance During Recession Karolos A. Papadas (University of York), Lamprini Piha (National & Kapodistrian University of Athens), and Victoria Wells (University of York) | 13:15 – 13:30 |
Managing Sustainable Services: A Systematic Literature Review Alexandria Gain (The University of Queensland), Janet McColl-Kennedy (The University of Queensland), and Christoph Breidbach (The University of Queensland) | 13:30 – 13:45 |
Sustainable Marketing Culture in Industrial Firms Through Sustainable Organizational Architecture Sanket Vatavwala (Indian Institute of Management Amritsar) | 13:45 – 14:00 |
Understanding the Role of Health Consciousness in the Consumption of Plant-Based Meat Alternatives: A Sequential Mediation Model Andrea Milena Sanchez Romero (University Clermont Auvergne) and Richard Ladwein (Universit̩ de Lille) | 13:00 Р13:15 |
Evaluation of Chefs’ Approaches Towards Sustainability by Chef’s Table Documentaries Sema Ekincek (Anadolu Univresity) | 13:15 – 13:30 |
Drowning in Single-Use Plastic: Do Nudges Increase Consumer Willingness to Choose Green Packaging for an Extra Charge? Jaisang Kim (Texas A&M Central Texas), Sakawrat Kitkuakul (University of Hawaii), and Dana Alden (University of Hawaii) | 13:30 – 13:45 |
Modeling Predictors of Intention to Substitute Plant-Based Protein Alternatives for Meat in Asian versus Western National Markets: Implications for International Sustainable Marketing Theory and Practice John Friend (University of HawaiÊ»i), Blake Nichols (University of HawaiÊ»i), and Dana Alden (University of HawaiÊ»i) | 13:45 – 14:00 |
Research Paper Parallel Sessions 3
March 15, 2023 | 14:00 – 15:00 GMT
A Systematic Review of Social Marketing Interventions to Promote Pro-Environmental Behavior Using CBSM Benchmark Criteria Carla Rodriguez-Sanchez (University of Alicante), Franco Manuel Sancho-Esper (University of Alicante), and Fernando Campayo-Sanchez (University of Alicante) | 14:00 – 14:15 |
The Role of Anthropomorphism in Consumers’ Evaluations of Sustainable Products Miyuri Shirai (Keio University) | 14:15 – 14:30 |
The Role of Lay Theories in Consumers’ Classification of Environmentally Sustainable Products Arancha Larrañaga (Universidad Pontificia Comillas) and Carmen Valor (Universidad Pontificia Comillas) | 14:30 – 14:45 |
Educating Global Green Consumers: The Role of Brand Communication, Advertising, and Online Education in Promoting Green Buying Behavior Sandra Gra̤a (Eckerd College) and Virginie Khar̩ (Eckerd College) | 14:00 Р14:15 |
The Effectiveness of Social Media in Promoting Sustainable Food Consumption: Evidence from Developing Countries Bee Lian Song (Asia Pacific University of Technology and Innovation) | 14:15 – 14:30 |
Effects of Brand Priming on Sustainable Consumption Attitudes and Behaviors Sidar Yurteri (Central European University), Carter Mandrik (American University in Bulgaria), and Oguzhan Essiz (Central European University) | 14:30 – 14:45 |
Give it a Try! How Electric Vehicle Test Drives Influence Symbolism Perceptions and Adoption Intent Atar Herziger (Technion – Israel Institute of Technology) and Nicole Sintov (The Ohio State University) | 14:45 – 15:00 |
Nanoroll: Developing an Innovative Product to Improve the Efficiency of Photovoltaic Panels Rodoula Tsiotsou (University of Macedonia), Yiannis Kyanides (University of Macedonia), Vaggelis Saprikis (University of Western Macedonia), and Ioannis Samos (University of Macedonia) | 14:00 – 14:15 |
The Role of Consumer Minimalism in the Purchase Intention towards Sharing Economy-Based Services Fazeen Rasheed (National Institute of Technology, Trichy ) and Janarthanan Balakrishnan (National Institute of Technology, Trichy) | 14:15 – 14:30 |
The Impact of the Adoption of Electric Vehicles in Public Transportation Markets On Their Diffusion in Consumer Markets Caiyun Zhang (University of Western Australia), Julie Lee (University of Western Australia), Joanne Sneddon (University of Western Australia), and Zhuomin Shi (Sun Yat-sen University) | 14:30 – 14:45 |
We Deserve What We Get: The Roles of Reasons and Just-World-Belief in Explaining Sustainable Clothing Consumption Values – Actions Gap Anayo Nkamnebe (Nnamdi Azikiwe University) and Obinna Ojiaku (Nnamdi Azikiwe University) | 14:45 – 15:00 |
From Corporate Hypocrisy to Consumer Protest: The Role of Moral Outrage and Mobilization Networks Shamim Ahmed Khan (Monash University Malaysia), Mohammad Zainuddin (Australian National University), and Masnun Al Mahi (BRAC University) | 14:00 – 14:15 |
The Scandal of Corporate Social Advocacy Initiatives as Corporate Hypocrisy: The Dual Mediation Role of Consumer Perceptions of Transparency and Customer Trust Linart Janbout (Girne American University) | 14:15 – 14:30 |
What Do These Tweets Mean for Us? How Analysis of Consumer Tweets Sheds Light on Consumers CSR Beliefs and Firm Confidence Kristina Harrison (University of Southern Mississippi) and Lei Huang (School of Business, SUNY at Fredonia) | 14:30 – 14:45 |
Green or Greenwashed? Examining Whether and When Consumers are Able to Identify Greenwashing Stefanie Fella (Heinrich Heine University Duesseldorf) and Elena Bausa (University of Wuppertal) | 14:45 – 15:00 |
Plenary 2: Valuable Advice from Current and Former Marketing Journal Editors on Successful Publishing of Sustainable Marketing Research
Journal of Sustainable Marketing, Editor
Pennsylvania State University - United States
Karen Page Winterich is Susman Professor in Sustainability and professor of marketing at Smeal College of Business, Pennsylvania State University. She is currently Co-Editor for the Journal of Marketing Research and previously served as Associate Editor at JMR, JM, and JCP. Winterich conducts research in consumer behavior, with specific interests in sustainable behavior. Her primary research includes investigating the effect of consumer identities on product preference and donations, strategies for increasing sustainable behavior particularly regarding disposition, recycling, and repair, and understanding the role of morality in the marketplace. Her research is published in the JMR, JM, and JCR, among others, and has received the MSI/H. Paul Root Award, runner-up for the Financial Times Responsible Business Education Award for Academic Research, and both Distinguished Winner and Winner of the AMA-EBSCO Responsible Research in Marketing Award. Winterich is Past President of the American Marketing Association’s Academic Council and received the Distinguished Scientific Contribution Award from the Society for Consumer Psychology as well as being named an MSI Young Scholar in 2013 and MSI Scholar in 2020. Winterich also enjoys teaching sustainability marketing to undergraduate students, a course which she developed in 2013 as part of Smeal's Sustainability Education Initiatives. As part of the course, she partners with a variety of clients to give students experience addressing sustainability challenges. In 2022, she received the Smeal Impact Teaching Award. Winterich received her PhD from the University of Pittsburgh in 2007 and was previously on the faculty at Texas A&M University.
Karen Page Winterich is Susman Professor in Sustainability and professor of marketing at Smeal College of Business, Pennsylvania State University. She is currently Co-Editor for the Journal of Marketing Research and AMA Academic Council President. Winterich conducts research in consumer behavior, with specific interests in sustainable behavior as well as consumer identities and prosocial behavior. Her research is published in the JMR, JM, and JCR, among others, and has received the MSI/H. Paul Root Award, Financial Times Responsible Business Education Award for Academic Research runner-up, and Distinguished Winner of the AMA-EBSCO-RRBM Award. Winterich received the Distinguished Scientific Contribution Award from the Society for Consumer Psychology in 2023 and was an MSI Young Scholar in 2013 and MSI Scholar in 2020. Winterich also enjoys teaching sustainability marketing to undergraduate students and received the Smeal Impact Teaching Award in 2022. Winterich received her PhD from the University of Pittsburgh in 2007 and was previously on the faculty at Texas A&M University.
Journal of Macromarcketing, Former Editor
