Professor Dana L. Alden completed his Ph.D. with an emphasis on consumer psychology in 1990 at the University of Texas Austin. Professor Alden’s research focuses on cross-cultural consumer behavior, global branding, healthcare, and most, recently, sustainable marketing. He has published in leading marketing journals such as the Journal of Marketing, the Journal of International Business Studies, and the Journal of International Marketing. His research on consumer healthcare decision making appears in quality journals such as Medical Decision Making, Social Science & Medicine, and Health Psychology.

Given increasing challenges posed by global warming, pollution, and supply chain inequity, Professor Alden recently added sustainable marketing to his research, teaching, and service interests. In line with this focus, he developed and regularly offers a sustainable marketing course at the Shidler College of Business. He also served as the past co-chair of the AMA Sustainable Marketing and Innovation SIG, serves as co-chair of the Research Innovations in Sustainable Marketing Symposium (RISM2025), and Editor-in-Chief (EIC) of the Journal of Sustainable Marketing. Finally, in conjunction with his research team, he has several research projects underway that focus on sustainable consumption in the US and East Asia.

In his role as the EIC of the Journal of Sustainable Marketing, Professor Alden looks forward to working with scholars and practitioners around the world to ensure the development and diffusion of evidence-based theory and applications that contribute to addressing the sustainability issues threatening our world.