Elif Karaosmanoglu is a Marketing Professor at the Management Engineering Department of Istanbul Technical University who holds a PhD from Warwick Business School. Her research streams mainly focus on branding and consumer behavior. Her papers appeared in the European Journal of Marketing, Journal of Business Research, European Management Review, Socio-Economic Planning Sciences, Journal of Product & Brand Management, Journal of Brand Management, and in several leading international conferences. She is currently the President-elect and VP of Conferences for EMAC and serves as the editorial board member for Journal of Product and Brand Management and as the associate editor for Journal of Sustainable Marketing.