Karen Page Winterich is Susman Professor in Sustainability and professor of marketing at Smeal College of Business, Pennsylvania State University. She is currently Co-Editor for the Journal of Marketing Research and previously served as Associate Editor at JMR, JM, and JCP.  Winterich conducts research in consumer behavior, with specific interests in sustainable behavior. Her primary research includes investigating the effect of consumer identities on product preference and donations, strategies for increasing sustainable behavior particularly regarding disposition, recycling, and repair, and understanding the role of morality in the marketplace.  Her research is published in the JMR, JM, and JCR, among others, and has received the MSI/H. Paul Root Award, runner-up for the Financial Times Responsible Business Education Award for Academic Research, and both Distinguished Winner and Winner of the AMA-EBSCO Responsible Research in Marketing Award. Winterich is Past President of the American Marketing Association’s Academic Council and received the Distinguished Scientific Contribution Award from the Society for Consumer Psychology as well as being named an MSI Young Scholar in 2013 and MSI Scholar in 2020. Winterich also enjoys teaching sustainability marketing to undergraduate students, a course which she developed in 2013 as part of Smeal's Sustainability Education Initiatives. As part of the course, she partners with a variety of clients to give students experience addressing sustainability challenges. In 2022, she received the Smeal Impact Teaching Award. Winterich received her PhD from the University of Pittsburgh in 2007 and was previously on the faculty at Texas A&M University.

Karen Page Winterich is Susman Professor in Sustainability and professor of marketing at Smeal College of Business, Pennsylvania State University. She is currently Co-Editor for the Journal of Marketing Research and AMA Academic Council President. Winterich conducts research in consumer behavior, with specific interests in sustainable behavior as well as consumer identities and prosocial behavior. Her research is published in the JMR, JM, and JCR, among others, and has received the MSI/H. Paul Root Award, Financial Times Responsible Business Education Award for Academic Research runner-up, and Distinguished Winner of the AMA-EBSCO-RRBM Award. Winterich received the Distinguished Scientific Contribution Award from the Society for Consumer Psychology in 2023 and was an MSI Young Scholar in 2013 and MSI Scholar in 2020. Winterich also enjoys teaching sustainability marketing to undergraduate students and received the Smeal Impact Teaching Award in 2022. Winterich received her PhD from the University of Pittsburgh in 2007 and was previously on the faculty at Texas A&M University.