Rafael Curras-Perez is currently an Associate Professor in the Department of Marketing at the University of Valencia. He is a graduate of Business Administration from the Polytechnic University of Valencia and obtained his Ph.D. in Marketing from the University of Valencia in 2007. His research interests include CSR, ethical and responsible consumption, non-lucrative marketing, and corporate communications. His research has appeared, among others, in the Journal of Business Ethics, Journal of Business Research, Journal of Product & Brand Management, European Journal of Marketing, or International Review on Public and Nonprofit Marketing. He is currently Associate Editor of the Journal of Sustainable Marketing. He has professional experience through research by university-industry contracts and is a consultant of market research in the non-profit sector. He has enjoyed stays at IESEG School of Management (Lille, France), the National University of Rosario (Argentina), and the University of Quintana Roo (Mexico).