Rodoula H. Tsiotsou (Florida State University, Ph.D.) is currently a Professor of Services Marketing at the Department of Business Administration, University of Macedonia, Greece. She is the founder and director of the marketing laboratory, MARLAB, at the University of Macedonia. Since 2019, the Science-wide Author Database developed by Elsevier and Stanford University has ranked Professor Tsiotsou in the World’s Top 2% of Scientists. She is an associate editor for the Journal of Services Marketing, the International Journal of Consumer Studies, and the Journal of Sustainable Marketing. She has published in a variety of international scientific journals such as the Journal of Business Research, Journal of Service Management, Journal of Research in Interactive Marketing, Technological Forecasting & Social Change, Telematics & Informatics, International Journal of Advertising, Computers in Human Behavior, Journal of Retailing and Consumer Services, Journal of Business & Industrial Marketing, Journal of Marketing Management, Journal of Services Marketing, Journal of Marketing Communications, International Journal of Retail and Distribution Management, and Journal of Sport Management. Her research interests include services marketing, transformative service research, sustainability in services, digital and social media marketing, and nonprofit marketing.