David specializes in the areas of strategy, global marketing, innovation, and international business. His work primarily focuses on working with executives to solve business problems. His scholarship has been published in numerous journals including the Journal of Marketing Research, Journal of Marketing, Journal of International Business Studies, Strategic Management Journal, Journal of Operations Management, etc.

He has been recognized numerous times for the impact of his research and his productivity. He is ranked among the Top 2% of Marketing Scholars worldwide, covering around 7 million scientists in 22 major fields. He is a Fellow of the Academy of International Business, is the recipient of the 2021 S. Tamer Cavusgil Award, the 2021 Louis W. Stern Award, the 2019 Significant Contributions to Global Marketing Award presented by the AMA Global Marketing Special Interest Group, a two-time recipient of the Hans B. Thorelli Award (2018, 2015), as well as a two-time recipient of the AMA Global Marketing Special Interest Group’s Excellence in Research Award (2018, 2014). He has been recognized as one of the most productive scholars in the two leading marketing journals (i.e., Journal of Marketing and Journal of Marketing Research) over the time period 2012-2021 (he was also recognized similarly in each of the last 9 rankings [2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020 and 2021]). He was ranked 1st worldwide in terms of publication output based upon proportional authorship and 5th in terms of citation impact in the international marketing literature (1995-2015). In 2017 he was recognized as one of the most prolific scholars in the Journal of International Business Studies over the time period 1970-2016.

David is an award-winning educator focused on student engagement and experiential learning. At Texas A&M he has taught courses in marketing and brand strategy, innovation, and marketing analytics, in the undergraduate, MS Marketing, Professional MBA, and Executive MBA programs. He is the recipient of the John D. and Dortha J. Withrow Teacher-Scholar Award (Michigan State University), Dennis Ching Teaching Excellence Award (University of Hawai’i at Manoa), the Outstanding Professor (University of Oklahoma), among others.

Prior to his career in academia, he worked for Hampton Pension Services, Inc. (acquired by Charles Schwab) and Paine Webber Securities, Inc. (acquired by UBS Group AG). While at Hampton Pension Services, Inc. he developed and executed customer relationship management programs, supervised and trained employees in areas of pension plan administration and trust accounting, and was responsible for the oversight and administration of defined contribution pension plans. At Paine Webber Securities, Inc. he developed and implemented customer service and sales management programs, and executed technical and fundamental equity valuation models.